The World Brand Lab hosted the 2020 Asia Brand Summit this month where Sailun was ranked 343rd in Asia's Top 500 most influential brands, raising 43 ranks compared to the same period of 2019.
The New York based consultancy, World Brand Lab, has been compiling the "Asia's Most Influential Brands" for fifteen years now. This year the Summit was organized in Shanghai on Sept. 22.
Sailun said it was the best praise for their brand strategy. To cement its standing and showcase capabilities in the global tyre industry, Sailun has been upping its investment and actively participating in various sporting activities. On July 17th, 2019, Sailun and Valencia CF, one of the oldest and most well-recognized football clubs in La Liga, officially signed a strategic partnership agreement. This agreement secures Sailun as the global tire partner of Valencia CF from 2019-2022, and can be seen on the field right beside the Valencia CF team in La Liga and European football matches, as well as on the chests of the VCF academy team.
Sailun Tire has been on the list of "China’s 500 Most Valuable Brands" since 2017 as its brand value increased from 21.882 billion yuan (CNY) to 50.9 billion yuan, however this is the second year it is listed in the "Asian 500 Most Valuable Brands". The company said that the rapid growth of Sailun brand value is the "result of continuous efforts by our valuable teams to build a clear and defined brand".
Sailun is focused on making technological innovation and quality improvements which will strengthen the brand foundation and accelerate the brands international reach, all in the commitment to "Make Great Tires" and a world-class international brand.