Lassa Tyres made their entry to East African market this March by introducing Lassa tyres to Kenya. Lassa states on their website that, “In line with the expansion strategy of Lassa, we are proud to enter Kenya market which is also the first market for Lassa in East Africa region.”
Lassa tyres are produced by Brisa Bridgestone Sabancı Tyre Manufacturing Inc., a Turkish conglomerate that partnered with Bridgestone to produce alternative cost tyres for replacement market.
Lassa tyres have received reviews indicating that they are reliable and affordable especially in the home markets of Turkey. Their entry into the Kenyan market is going to serve motorists with the much needed option of quality balanced with price.
Lassa tyres are available in selected tyre dealers across Kenya since Early April 2021.